Interiors and Branded Environments
HD EXPO
Las Vegas, NV
Concept Design and Development
Color & Materials selection
Vendor Sourcing
Project Management
Visual Merchandising & Strategy
Designed and delivered the new Hospitality Design Expo booth, led graphics direction and oversaw merchandise selection and presentation. The booth is a first for the Commercial channel and Sales team generating Doubled Foot Traffic YOY.
The new 900sf. booth is designed as a “kit of parts” to be reused for multiple shows, wherein only the merchandise, lightbox graphics, wallcoverings and accent rugs are updated to keep it fresh, eliminating the need for a new booth each year.
Delivered in crates, installed, merchandised, then de-installed, re-crated and stored post show, it is a sustainable and responsible outpost with an anticipated five-year lifespan.
Additionally, significantly lower annual operating costs due to the reuse of the booth.
As a result of the new booth, Foot Traffic Doubled YOY.
ARTERIORS
Corporate Office - Lewisville, TX
Interior Design and Development
Space Planning
Color & Materials selection
Architectural Consultant Management
Project Management
Contractor Management
Visual Merchandising & Strategy
Art, Graphics & Decor Direction
The offices were recognized by Home Accents Today, Office Insights and Community Impact trade publications.
“It was intentional to layer our merchandise into the space…it’s really a residential-office combination".
ARTERIORS
New Showroom Prototype
NYC and High Point, NC
Interior Design and Development
Fixture Design
Space Planning
Color & Materials selection
Architectural Consultant management
Fabricator & Contractor Management
Visual Merchandising & Strategy
Art, Graphics & Decor Direction
Floral Design and Direction
Working with the company founder and company president to relaunch brand’s physical presence, and as project liaison with architects and brand consultants, created the new visual presentation strategy and led in the overhaul and development for the new and elevated interiors, positioning the company to it’s current aspirational and elevated presence as a to-the-trade provider of luxury lighting and residential & commercial furnishings and accessories.
The High Point showroom was recognized in ADPro - Architectural Digest Pro magazine.
LAST CALL STUDIO
New Store Prototype
NYC, San Francisco, Chicago, Houston, Dallas, Atlanta, Las Vegas, New Orleans
Interior Design and Development
Color & Materials selection
Art, Graphics & Decor Direction
Visual Merchandising & Strategy
Prop / Visual Collateral Design
Mannequin and product styling guidelines
Store teams weekly merchandising direction
Travel to each store for new store setup
Created and championed the in-store brand experience and newly established visual strategy, partnering with Sr. Merchants and Marketing to support a new off-price concept.
FREELANCE WORK
Outdoor Furnishings retailer
Speculative, not built
Concept Design
Fixture Design
Space Planning
Color & Materials selection
Visual Merchandising & Signage Strategy
Freelance concept design work for an outdoor furnishings company.
