Campaigns & Creative Visual EXPERIENCE
hudson valley lighting group
dallas
Product presentation and styling
window campaign
Visual Merchandising & Strategy
Creative / Graphics and Signage Direction
Merchandise Selection
Presentation and Styling
Overall Floor Merchandising
Floral Design and Direction
Lexington home / tommy bahama home
newport beach, palm desert, dallas, the woodlands - houston
retail merchandising: product assortment / buying, visual presentation and floor set & styling
outdoor strategy
Visual Merchandising & Strategy
Graphics and Signage Coordination and Install Direction
Merchandise Selection
Presentation and Styling
Overall Floor Merchandising
ARTERIORS
Essential Lighting Launch
Rollout to all Domestic showrooms + London
Creation of window design and selection of merchandise to be featured
Visual Merchandising & Strategy
Collaboration and coordination with Creative Marketing and Graphics teams
Vendor sourcing and direction of window and signage elements
Floral Design and Direction
Created the all-location merchandising strategy for the Essential Lighting launch which carried through from windows to showroom interiors.
ARTERIORS
The Art of Dining Launch
Rollout to all Domestic showrooms + London
Visual Merchandising & Strategy
Color & Materials selection
Prop Sourcing
Show Windows
Space Planning
Graphics & Decor Direction
Floral Design and Direction
Created the all-location merchandising strategy for the Dining Room category and launch which carried through from windows to showroom interiors.
ARTERIORS
RE-BRAND ROLLOUT
Directed company re-brand of showrooms via development of new 3D starburst logo treatment, new graphics and photography, and other launch signage
Visual Merchandising & Strategy
Coordination and collaboration with Creative Marketing and Graphics teams for consistent look and feel from Print/Online to Showroom
Vendor sourcing and direction of signage elements
NEIMAN MARCUS
all doors
Product presentation and styling
Men’s, Gifts & Home departments
Visual Merchandising & Strategy
Design and Development of custom furniture and fixtures
Prop Design and Sourcing
Merchandise Selection
Presentation and Styling
Overall Floor Merchandising
Floral Design and Direction
NM ON THE GO
Athleisure Wo’s Contemporary
Campaign Launch and Shops
All Last Call doors
Prop / Visual Collateral Design
Color & Materials selection
Graphics & Decor Direction
Visual Merchandising & Strategy
Mannequin and product styling guidelines
Store teams weekly merchandising direction
Created, developed and sourced new shop elements to support the launch of the in-house brand in the Last Call off-price channel.
Shop elements evoked movement and action yet styling was geared towards both active lifestyle / leisure and true active & yoga wear. The shop elements were designed as a kit of parts to layer onto existing store fixtures, with new mannequins and custom designed rugs that were rolled out to accompany the shops.
